Stilista
Retail Fashion Innovation
Can a Retail Brand know its customers better than they know themselves?
The answer is yes! Fashion Tech Intelligence aka Stilista, an omni-channel shopping experience that uses an AI computing system to generate insights for you.
Empathy
"Not every style, cut or color is made for everyone"
01
190
Survey Respondents
52
User
Interviews
06
Shadowing
Exercise
01
DT
Workshop
Consumers Study
Interviews | Shadowing | Direct Observation
"...someone who can suggest what suits me based on my body and built."
" I wish somebody solved the problem of selecting the right products rather than just pushing meaningless catalogs of clothing. "
" Why hasn’t someone solved the problem of different sizes and fits across brands?"
Retailers Study
Interviews | Contextual Enquiry
Study conducted with Floor Managers and Store Managers, Fashion Designers, E-comm Founders, Merchandisers and Retail brands product heads.
Leveraging SAP
Gathered knowledge and deep understanding of SAP systems and SAP retail customer requirements from experts like VP & Chief Customer Officer Fashion (UK), VP Fashion Management, FMS Solution experts, Retail Experts in SAP, Go to Market Teams, Hybris Senior Consultants, Gigya Senior Director along with several other technology experts.
Design Thinking Workshop
Design Thinking Insights
Some post-its, few sharpies and a room full of participants ranging from Fashion Designers, Merchandisers, Fashion Industry experts, UX Designers, Academicians, Developers, Casual Shoppers, SAP Retail experts and Fashion students can certainly take brainstorming and conceptualisation to a whole new level.
Personas
Based on the research and 360 degree perspective 3 distinct personas were identified who were business critical.
Describe your image
120+
25+
Ideas Conceptualised
Ideas Analysed
Wireframes and UI
Stilista
The core of Stilista lies in matching end user's body metrics, lifestyle, purchase history against the retailer's catalog. Stilista gives the best fit and style recommendation based on a ranking system.
Validation
Interviews | Focus Groups | Concierge Testing
Validation exercises where conductions with these objectives
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Test Stilista as a mobile solution
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User's willingness to provide body measurements online
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Reception of clothing recommendations
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Validating assumptions
Reflections
So what is design all about?
A journey of understanding and experiencing practical knowledge of what is design all about, for 6 months under the mentorship of 2 seasoned designers.
Retail and fashion have always been my interests; combining it with technology can truly bring wonders to the life of consumers.
Our life might not be perfect, but our looks can be 💃
